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- فلاحی، فرزانه؛ سلیمانی، بهزاد (1398)، ارزیابی تطبیقی تأثیر لوگو از منظر نشانه‌شناسی بر نگرش مشتریان به برند، نشریه هنرهای زیبا: هنرهای تجسمی، 24 (3)، صص 43-50.

- کاتلر، فیلیپ؛ گری، آرمسترانگ (1376)، اصول بازاریابی، ترجمه بهمن فروزنده، اصفهان، آترپات کتاب.

- کهیاری‌حقیقت، امین، فیض، داود، آذر، عادل، زارعی، عظیم‌اله، دهدشتی‌شاهرخ، زهره (1399)، جلوگیری از افول عملکرد برند با تأکید بر نقش مسئولیت اجتماعی، نشریه علمی راهبردهای بازرگانی، 15 (11)، صص 134-145.

- محمدی‌فر، یوسف (1398)، تأثیر رنگ بر ارزش روانی ادراک‌شده کیفیت خودرو، مطالعات در دنیای رنگ، 9 (4)، صص 55-63.

- ناظمی، علی، رسولی، مهدی، احسانی، محمد، کوزه‌چیان، هاشم (1401)، ارائه مدل اندازه‌گیری تداعیات برند لیگ‌های ورزشی حرفه‌ای مورد مطالعه: لیگ برتر فوتبال، پژوهش‌های فیزیولوژی و مدیریت در ورزش، 14(4)، صص 9-23.

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