- الهی، مرتضی (1392)، تحلیل دینامیکی عوامل مؤثر بر توسعه صنعت سیم و کابل در ایران، پایان‌نامه کارشناسی ارشد، دانشگاه یزد، دانشکده مهندسی صنایع.

- خان بلوکی، صدف؛ عیوضی، حشمت؛ ثانوی فرد، آقایوسفی، علیرضا (1402)، طراحی مدل اثربخشی تبلیغات بانکی با استفاده از روش تئوری داده بنیاد مورد مطالعه: شعب بانک دی در شهر تهران، مدیریت کسب‌وکار، 15(57).

- خوشنویس، ناهید (1388)، بررسی تأثیر برنامه‌های تلویزیونی بر سبک زندگی، ماهنامه علمی/ تخصصی انجمن روابط عمومی ایران، ش 69، صص 4-13.

- سلطانی نژاد، صفورا، انصاری، آذرنوش و محمدشفیعی، مجید (1395)، تحلیل تأثیر شخصیت برند بر وفاداری و اعتماد مشتری در شبکه‌های اجتماعی (مورد مطالعه: کاربران گوشی برند سامسونگ در شهر اصفهان)، چهارمین کنفرانس بین‌المللی پژوهشهای کاربردی در مدیریت و حسابداری، تهران.

- شهاب، فوزیه (1391)، گونه‌شناسی شبکه‌های ماهواره‌ای فارسی‌زبان، مطالعات ماهواره و رسانه‌های جدید، ش 1، صص 9-41.

- صنایعی، علی؛ محمدشفیعی، مجید؛ امینی، مائده (1395)، اثربخشی تبلیغات بانکی در جذب مشتری،  کاوشهای مدیریت بازرگانی، 8 (15)، صص 185-209.

- فرتوک زاده، حمیدرضا (1371)، نگاهی بر پویایی سیستم‌ها، دانش مدیریت، ش 17، صص 29-34.

- فغانی، جواد؛ زرگر، سید محمد؛ شیردل، غلام حسن؛ پیله‌وری، نازنین (1401)، ارائه مدلی برای شبیه‌سازی عوامل مؤثر بر نرخ جذب مشتری با رویکرد پویایی سیستم در سازمان مورد مطالعه: بانک سپه، پژوهش‌های نوین در تصمیم‌گیری، 7 (2)، صص 169-192.

- محقر، علی؛ مروتی شریف‌آبادی، علی (1385)، مدلسازی روش تولید به هنگام با استفاده از رویکرد پویایی سیستم، مدرس علوم انسانی، ش 46، صص 269-292.

- محمدشفیعی، مجید، احقر بازرگان، نگین (1397)، تأثیر توسعه دادوستدهای الکترونیک بر وفاداری الکترونیک مشتریان و قصد خرید مجدد،  کاوشهای مدیریت بازرگانی، 10 (20)، صص 71-90.

- محمدشفیعی، مجید؛ توکلی، هدی؛ طبائیان، ریحانه سادات (1397)، تأثیر بازارگرایی، نوآوری خدمات و کیفیت خدمات بر ترجیح برند و تمایل به پرداخت قیمت بالاتر؛ مطالعه مسافران شرکت‌های حمل‌ونقل ریلی، مدیریت برند، 5 (13)، صص 169-204.

- محمدشفیعی، مجید؛ سیفی، محسن؛ محمدی، مرجان (1397)، تأثیر مدیریت ارتباط با مشتری بر بهبود فرآیندهای داخلی، رضایت مشتریان و سودآوری (مورد مطالعه: شعب سازمان تأمین اجتماعی اصفهان) راهبردهای بازرگانی، 25 (12)، صص 31-48.

- محمدشفیعی، مجید؛ طبائیان، ریحانه السادات، توکلی، هدی (1394)، درگیری ذهنی با برند در رسانه‌های اجتماعی و تأثیر آن بر اعتماد و وفاداری به برند، مطالعه موردی: کاربران شبکه اجتماعی اینستاگرام، اولین کنفرانس بین‌المللی حسابداری و مدیریت در هزاره سوم، رشت.

- محمدی زاده، محمدحسین (1392)، مدل‌سازی و تحلیل عوامل مؤثر بر افزایش بهره‌وری نیروی انسانی در صنعت نفت با استفاده از رویکرد پویایی‌شناسی سیستم تا افق 1404، پایان‌نامه کارشناسی ارشد، دانشگاه یزد، دانشکده مهندسی صنایع.

- میرهاشمی، مالک و نجفی زند، جعفر (1382)، بررسی چگونگی گذران اوقات فراغت افراد بالای 18 سال شهرستان دماوند، جمعیت، ش 45 و 46، صص 53-66.

- نعمتی، حمیدرضا (1402)، تأثیر تجربه مشتری از دریافت خدمات الکترونیکی بر وفاداری الکترونیکی مشتری با نقش میانجی اعتماد به برند و تبلیغات دهان‌به‌دهان الکترونیکی (مورد مطالعه: بانک ملت)، مطالعات رفتاری در مدیریت، 14 (35).

- یاوری، زهرا؛ محمدشفیعی، مجید؛ غیور، فاطمه (1396)، ارزیابی کیفیت خدمات کلینیک‌های تخصصی درمانی منتخب شیراز با استفاده از مدل سروکوال، مدیریت اطلاعات سلامت، 14 (6)، صص 236-242.

References

-Agustiansyah, E. C., & Taufik, E. R (2019), Mediasi kepuasan nasabah pada pengaruh kualitas pelayanan dan citra perusahaan terhadap loyalitas (Studi Pada PT. Bank Syariah Mandiri KCP Pandeglang). Jurnal Riset Bisnis dan Manajemen Tirtayasa,3(1), 1-19.

-Akbar, R., & Am, A. N. (2021), Peran kepuasan pelanggan dalam memediasi pengaruh kualitas pelayanan dan citra merek terhadap loyalitas pelanggan (Studi Kasus Di Kampar Bakery Bangkinang). Jurnal Manajemen, 18(2), 194-224.‏

-Alé-Chilet, J., & Moshary, S. (2022), Beyond consumer switching: Supply responses to food packaging and advertising regulations. Marketing Science, 41(2), 243-270.

-Alzoubi, H., Alshurideh, M., Kurdi, B., Akour, I., & Aziz, R. (2022), Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation. International Journal of Data and Network Science, 6(2), 449-460.

-Anggoro, W. B. (2022), The effect of advertising spending on brand loyalty mediated by store image, perceived quality, and brand trust. House of Management and Business (HOMBIS) Journal, 1(1), 13-23.‏

-Becker, M., Scholdra, T. P., Berkmann, M., & Reinartz, W. J. (2023), The effect of content on zapping in TV advertising. Journal of Marketing, 87(2), 275-297.

-Belch, G. E., Belch, M. A., Guolla, M. A., Webb-Hughes, A. M., & Skolnick, H. (2004), Advertising and promotion: An integrated marketing communications perspective (V. 6). New York: McGraw-Hill/Irwin.‏

-Blessing, A. (2023), The effect of customer experience of receiving electronic services on customer electronic loyalty with the mediating role of brand trust and electronic word-of-mouth advertising (case study: Bank Mellat). Behavioral studies in management, (35) 14. [In persian]

-Buell, R. W., Campbell, D., & Frei, F. X. (2016), How do customers respond to increased service quality competition? Manufacturing & Service Operations Management, 18(4), 585-607.

-Cerri, J., Testa, F., & Rizzi, F. (2018), The more I care, the less I will listen to you: How information, environmental concern and ethical production influence consumers' attitudes and the purchasing of sustainable products. Journal of Cleaner Production, 175, 343-353.

-Chen, Q., Feng, Y., Liu, L., & Tian, X. (2019), Understanding consumers’ reactance of online personalized advertising: A new scheme of rational choice from a perspective of negative effects. International Journal of Information Management, 44, 53-64.

-Coombs, D. S., & Batchelor, B. (Eds.). (2014), We Are What We Sell: How Advertising Shapes American Life... And Always Has [3 volumes]: How Advertising Shapes American Life... and Always Has.

-Curana, R., Khomariah, N. I., Bagaskara, R. E. A., Mani, L., & Aras, M. (2022), Comparative study between the effect of television advertising, social media of instagram, and brand image in the decision of purchasing new product. Linguistics and Culture Review, 6(S1), 494-509.‏

-Dhiman, R., Chand, P. K., & Gupta, S. (2018), Behavioural aspects influencing decision to purchase apparels amongst young Indian consumers. FIIB Business Review, 7(3), 188- 200.

-Elahi, M. (2013), Dynamic analysis of factors affecting the development of the wire and cable industry in Iran, Master's thesis, Yazd University, Faculty of Industrial Engineering. [In persian]

-Faghani, J., Zargar, S. M., Shirdel,G. H., & Pilevari, N. (2022), Presenting a model for simulating the factors affecting customer attraction rate: a System Dynamics Approach (Case Study: Sepah Bank), Journal of Modern Research in Decision Making, 7 (2), PP 169 -192. [In persian]

-Fartukzadeh, H. (1992), A look at the dynamics of systems, Management Science, 17, pp. 29-34. [In persian]

-Galoni, C., Carpenter, G. S., & Rao, H. (2020). Disgusted and afraid: Consumer choices under the threat of contagious disease. Journal of Consumer Research, 47(3), 373-392.

-Gberg, J., Shams, P., & Wästlund, E. (2019), Gamified instore mobile marketing: The mixed effect of gamified pointof-purchase advertising. Journal of Retailing and Consumer Services, 50, 298-304.

-Gentzkow, M., Shapiro, J. M., Yang, F., & Yurukoglu, A. (2022), Pricing power in advertising markets: Theory and evidence (No. w30278). National Bureau of Economic Research.‏

-Grewal, L., Hmurovic, J., Lamberton, C., & Reczek, R. W. (2019), The self-perception connection: Why consumers devalue unattractive produce. Journal of Marketing, 83(1), 89-107.

-Hameed, F. (2013), Research Article The Effect of Advertising Spending on Brand Loyalty Mediated by Store Image, Perceived Quality and Customer Satisfaction: A Case of Hypermarkets. Asian Journal of Business Management, 5(1), 181-192.

-Hani, S., Marwan, A., & Andre, A. (2018), The effect of celebrity endorsement on consumer behavior: Case of the Lebanese jewelry industry. Arab Economic and Business Journal, 13(2), 190-196.

-Jazilah, U., & Ikhwan, S. (2023), The effect of marketing mix and brand image on customer loyalty (Case Study in Madani Mekaar Syariah National Capital Wanasari Branch). IJESSR: International Journal of Economics and Social Sciences Research, 1(1), 25-35.

-Kelly, B., Vandevijvere, S., Ng, S., Adams, J., Allemandi, L., Bahena‐Espina, L., & Swinburn, B. (2019) Global benchmarking of children's exposure to 508 television advertising of unhealthy foods and beverages across 22 countries. Obesity Reviews, 20, 116-128.

-Khan Baloki, S., Ayauzhi, H., & Seinari Fard, A. (2023), Designing a model of the effectiveness of bank advertising using the foundational data theory method for the study of Bank branches in Tehran. Business Management, (57) 15. [In persian]

-Khan, M. A. (2007), Consumer behaviour and advertising management. New Age International.‏

-Khoshnovis, N. (2009). Investigating the impact of television programs on lifestyle. scientific/specialist monthly of Iran Public Relations Association, 69, pp. 13-4. [In persian]

-Koblin, J., & Maheshwari, S. (2017), As viewers drift online, advertisers hold fast to broadcast TV. The New York Times.‏

-Kotler, P., & Armstrong, G. (2010), Principles of marketing. Pearson education. Inc Upper Saddle River, New Jersey USA.‏

-Kuokkanen, H., & Sun, W. (2020), Companies, meet ethical consumers: Strategic CSR management to impact consumer choice. Journal of Business Ethics, 166(2), 403-423.

-Lai, T. K., & Ng, T. (2023). Does competition increase advertising? Managerial and Decision Economics.‏

-Li, Y., Qi, J., & Shu, H. (2008), A study on customer satisfaction in mobile telecommunication market by using SEM and system dynamic method. In Research and Practical Issues of Enterprise Information Systems II, 255(1), 1221- 1226.

-Martínez García, J. A., & Martínez Caro, L. (2009), Understanding customer loyalty through system dynamics: The case of a public sports service in Spain. Management Decision, 47(1), 151-172.

-Martins, J., Costa, C., Oliveira, T., Gonçalves, R., & Branco, F. (2019), How smartphone advertising influences consumers' purchase intention. Journal of Business Research, 94, 378-387.

-Mirhashmi, M., & Najafi Zand, J. (2003), Investigating how people over 18 years of age spend their free time in Damavand city. Jamiat, 45 and 46, pp. 53-66. [In persian]

-Mohammad Shafiee, M., & Ahghar Bazargan, N. (2019), The impact of E-exchange development on customers’ E-loyalty and repurchase intention. Journal of Business Administration Research, 10(20), 71-90. [In persian]

-Mohammad Shafiee, M., & Tabaeeian, R. A. (2022), The impact of corporate social responsibility on relationship quality and customer citizenship behavior: hotel reputation as a moderator. Journal of Quality Assurance in Hospitality & Tourism, 23(5), 1136-1158.

-Mohammad Shafiee, M., Seify, M., & Mohammadi, M. (2020), The effects of customer relationship management on improving internal processes, customer satisfaction and profitability (Case Study: Isfahan Social Security Organization Branches). Commercial Strategies, 15(12), 31-48. [In persian]

-Mohammad Shafiee, M., Tabaeeian, R., & Tavakoli, H. (2014), Mental involvement with the brand in social media and its impact on brand trust and loyalty, a case study: Instagram users, The first international conference on accounting and management in the third millennium, Rasht. [In persian]

-Mohammad Shafiee, M., Tabaeeian, R., & Tavakoli, H. (2020), The effect of destination image on tourist satisfaction, intention to revisit and WOM: An empirical research in Foursquare social media. In 10th International Conference on e-Commerce in Developing Countries: With Focus on e-Tourism (ECDC). (pp. 1-8). IEEE.

-Mohammad Shafiee, M., Tavakoli, H., & Tabaeeian, R. A. (2018), The effect of market orientation, service innovation and service quality on brand preference and willingness to pay higher prices: study of Rail transport companie’s passengers. Quarterly Journal of Brand Management, 5(1), 169-204. [In persian]

-Mohammadizadeh, M. (2013), Modeling and analysis of factors affecting the increase of manpower productivity in the oil industry using the system dynamics approach until 2024 horizon, Master's thesis, Yazd University, Faculty of Industrial Engineering. [In persian]

-Mohgar, A., & Maruti Sharifabadi, Ali. (2006), Modeling the just-in-time production method using the system dynamics approach, Madras of Humanities, 46, pp. 269-292. [In persian]

-Mukherjee, A., & Roy, R. (2006), A system dynamic model of management of atelevision game show. Journal of Modeling in Management, 1(2), 95-115.

-Qader, K. S., Hamza, P. A., Othman, R. N., Anwer, S. A., Hamad, H. A., Gardi, B., & Ibrahim, H. K. (2022), Analyzing different types of advertising and its influence on customer choice. International Journal of Humanities and Education Development (IJHED), 4(6), 8-21.‏

-Rasouli, H., Shirazian, Z., & Rasuli, H. (2021), Study the effect of advertising effectiveness on the CRM and loyalty with the mediating role of providing the quality of services. Revista Gestão & Tecnologia, 21(1), 47-72.‏

-Reich, T., & Maglio, S. J. (2020), Featuring mistakes: The persuasive impact of purchase mistakes in online reviews. Journal of Marketing, 84(1), 52-65.

-Rejali, S. M. J., Sanayei, A., & Shafiee, M, M. (2023), Value proposition in the buyer-seller relationship quality: a mixed method approach, International Journal of Procurement Management, 18(3), 357–386.

-Sanayei, A., Shafiee, M. M., & Amini, M. V. (2016), Analyzing and evaluating the effectiveness of bank advertising. Journal of Business Administration Researches, 8(15), 185-209. [In persian]

-Shafiee, M. M., & Bazargan, N. A. (2018), Behavioral customer loyalty in online shopping: The role of e-service quality and e-recovery. Journal of theoretical and applied electronic commerce research, 13(1), 26-38.‏

-Shafiee, M. M., & Es-Haghi, S. M. S. (2017), Mall image, shopping well-being and mall loyalty. International Journal of Retail & Distribution Management, 45(10), 1114-1134.

-Shafiee, M. M., Haghighizade, R., & Rahimzadeh, S. (2016), A comparative investigation of the impact of e-marketing competitive strategies on e-loyalty with focusing on Porter's model. In 2016 10th International Conference on e-Commerce in Developing Countries: with focus on e-Tourism (ECDC) (pp. 1-8). IEEE.

-Shafiee, M. M., Tabaeeian, R. A., & Khoshfetrat, A. (2020), Tourist engagement and citizenship behavior: The mediating role of relationship quality in the hotel industry. Tourism and Hospitality Research, 20(4), 481-492.

-Shahab, F. (2012), Typology of Persian language satellite networks, Satellite and New Media Studies, 1, pp. 41-9. [In persian]

-Shi, Y., Kim, J. B., & Zhao, Y. (2023), How much does ad sequence matter? Economic implications of consumer zapping and the zapping-induced externality in the television advertising market. Journal of Advertising, 52(2), 229-246.‏

-Soltaninejad, S., Ansari, A. and Mohammad Shafiee, M (2015), Analyzing the effect of brand personality on customer loyalty and trust in social networks (case study: Samsung brand phone users in Isfahan city), 4th international conference on applied research in management and accounting, Tehran. [In persian]

-Stasi, A., Songa, G., Mauri, M., Ciceri, A., Diotallevi, F., Nardone, G., & Russo, V. (2018), Neuromarketing empirical approaches and food choice: A systematic review. Food Research International, 108, 650-664.

-Sufah, F., & Subiyantoro, S. (2023), Building customer loyalty and analysis competitor in islamic education institutions. Munaddhomah: Jurnal Manajemen Pendidikan Islam, 4(2), 165-174.

-Syahfitri, M.  N., & Kusnanto, D.  (2022),  Pengaruh  kualitas  pelayanan  terhadap kepuasan  pelanggan  loyal. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah,4(1), 216-237.

-Todri, V., Ghose, A., & Singh, P. V. (2020), Trade-offs in online advertising: Advertising effectiveness and annoyance dynamics across the purchase funnel. Information Systems Research, 31(1), 102-125.

-Wulandari, D. (2022), Customer satisfaction as a priority in excellent banking services. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 27-34.‏

-Yavari, Z., Mohammad Shafiee, M., & Ghauor, F. (2018), Evaluating the service quality of selected specialized medical clinics in Shiraz city, Iran, using servqual model. Health Information Management, 14(6), 236-242. [In persian]

-Yuanxin, M., & Noichangkid, P. (2011), Bored with Ads? A study investigating attitude towards social media advertising.‏

-Zanubiya, J., Meria, L., & Juliansah, M. A. D. (2023), Increasing consumers with satisfaction application based digital marketing strategies. Startupreneur Business Digital (SABDA Journal), 2(1), 12-21.