- Jokar borazjani, J., Sarmad Saidi, S. (2018). Future studies of management. (118), 122-130
- Rastgar, A. Shahriari, M. (2017). Business Management. (10), 643-658
- Sohrabi, R. Rezaei Rad, M. Mousavi, M. (2018). Explaining shopping frenzy. Scientific Journal of Business Management Explorations. 11(21), 298-273.
- Balochi, H. (2018) Investigating the role of
- Danesh parvar, S. ashuri, S. (2019). Business reviews. (103), 100-89
- Mahdia, O., Soleimani, Ch. (2017). The relationship between information on packaging and consumer buying behavior (case of study: food). Studies in Consumer Behavior. 5 (1), 81-99.
- religion, hostility and ethnocentrism in the desire to buy foreign products of Tehrani consumers: with the moderating role of product price. International Business Management. 2 (3), 1-23.
- Abraham, V. (2013). A cross-cultural investigation of the effect of consumer animosity on purchase involvement. International journal of business and social science, 4(4).
- Alden, D. L., Steenkamp, J. B. E., & Batra, R. (1999). Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture. Journal of marketing, 63(1), 75-87.
- Alden, D. L., Steenkamp, J. B. E., & Batra, R. (2006). Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences. International Journal of Research in Marketing, 23(3), 227-239.
- Cleveland, M., Laroche, M., & Papadopoulos, N. (2009). Cosmopolitanism, consumer ethnocentrism, and materialism: An eight-country study of antecedents and outcomes. Journal of International marketing, 17(1), 116-146.
- Gao, H., Zhang, Y., & Mittal, V. (2017). How does local–global identity affect price sensitivity? Journal of Marketing, 81(3), 62–79.
- Han, C. M. (2017). Cosmopolitanism and ethnocentrism among young consumers in emerging Asia: Chinese vs Koreans towards Japanese brands. Asia Pacific Journal of Marketing and Logistics, 29(2), 330 346.
- Holbrook, M. B., & Schindler, R. M. (1994). Age, sex and attitude toward the past as predictors of consumers’ aesthetic tastes for cultural products. Journal of Marketing Research, 31(3), 412–442
- Klein, J. (2002). Us versus them, or us versus everyone? Delineating consumer aversion to foreign goods. Journal of International Business Studies, 33(2), 345–363.
- Narang, R. (2016). Understanding purchase intention towards Chinese products: Role of ethnocentrism, animosity, status and self-esteem. Journal of Retailing and Consumer Services, 32, 253–261.
- Nijssen, E.J., Douglas, S.P., 2004. Examining the animosity model in a country with a high level of foreign trade. Int. J. Res. Mark. 21 (1), 23–28.
- Park, J. E., & Yoon, S. J. (2017). Antecedents of consumer animosity and the role of product involvement on purchase intentions. American Journal of Business, 32(1), 42–57.
- Parment, A. (2013). Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing. Journal of Retailing and Consumer Services, 20(2), 189–199.
- Raman, P. & Ashish, K. (2020). Think Global and Buy Global: The Influence of Global Identity on Indian Consumers’ Behaviour toward Chinese Smartphone Brands, Journal of Global Marketing,Access: https://doi.org/10.1080/08911762.2020.1807664, 1-20
- Shankarmahesh, M. N. (2006). Consumer ethnocentrism: an integrative review of its antecedents and consequences. International marketing review.
- Sharma, S., Shimp, T. A., & Shin, J. (1994). Consumer ethnocentrism: A test of antecedents and moderators. Journal of the Academy of Marketing Science, 23(1), 26–37.
- Shimp, T. A., & Sharma, S. (1987). Consumer ethnocentrism: Construction and validation of the CETSCALE. Journal of Marketing Research, 24(3), 280–289.
- Souiden, N., Ladhari, R., & Chang, L. (2018). Chinese perception and willingness to buy Taiwanese brands: The role of ethnocentrism and animosity. Asia Pacific Journal of Marketing and Logistics, 30(4), 816–836.
- Strizhakova, Y., Coulter, R. A., & Price, L. L. (2008). Branded products as a passport to global citizenship: Perspectives from developed and developing countries. Journal of International Marketing, 16(4), 57–85.
- Suhaily, L., & Darmoyo, S. (2017). Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on Japanese brand electronic product). Journal of Management, 21(2), 179–194.
- Westjohn, S. A., Arnold, M. J., Magnusson, P., Zdravkovic, S., & Zhou, J. X. (2009). Technology readiness and usage: a global-identity perspective. Journal of the Academy of Marketing Science, 37(3), 250-265.
- Westjohn, S. A., Singh, N., & Magnusson, P. (2012). Responsiveness to global and local consumer culture positioning: A personality and collective identity perspective. Journal of International Marketing, 20(1), 58-73.
- Yang, J., Ma, J., Arnold, M., & Nuttavuthisit, K. (2018). Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination. Journal of Consumer Marketing, 35(5), 533–542.
- Zhang, Y., & Khare, A. (2009). The impact of accessible identities on the evaluation of global versus local products. Journal of Consumer Research, 36(3), 524-537.
|
