سامانه مدیریت نشریات علمی دانشگاه شاهد

شاهسوندی, محمودرضا, سعیدنیا, حمیدرضا, راه چمنی, احمد. (1401). پیشایندها و پیامدهای هم آفرینی ارزش در محیط آنلاین با رویکرد فراترکیب. , 19(19), 229-263. doi: 10.22070/cs.2023.17161.1269
محمودرضا شاهسوندی; حمیدرضا سعیدنیا; احمد راه چمنی. "پیشایندها و پیامدهای هم آفرینی ارزش در محیط آنلاین با رویکرد فراترکیب". , 19, 19, 1401, 229-263. doi: 10.22070/cs.2023.17161.1269
شاهسوندی, محمودرضا, سعیدنیا, حمیدرضا, راه چمنی, احمد. (1401). 'پیشایندها و پیامدهای هم آفرینی ارزش در محیط آنلاین با رویکرد فراترکیب', , 19(19), pp. 229-263. doi: 10.22070/cs.2023.17161.1269
شاهسوندی, محمودرضا, سعیدنیا, حمیدرضا, راه چمنی, احمد. پیشایندها و پیامدهای هم آفرینی ارزش در محیط آنلاین با رویکرد فراترکیب. , 1401; 19(19): 229-263. doi: 10.22070/cs.2023.17161.1269

پیشایندها و پیامدهای هم آفرینی ارزش در محیط آنلاین با رویکرد فراترکیب

نشریه علمی راهبردهای بازرگانی
دوره 19، شماره 19، شهریور 1401، صفحه 229-263    اصل مقاله (1020.65 K)
نوع مقاله: مقاله مستخرج از رساله دکتری
شناسه دیجیتال (DOI): 10.22070/cs.2023.17161.1269
نویسندگان
محمودرضا شاهسوندی* 1؛ حمیدرضا سعیدنیا2؛ احمد راه چمنی3
1دانشجوی دکترا، گروه مدیریت بازرگانی، واحد قزوین، دانشگاه آزاد اسلامی، قزوین، ایران.
2دانشیار، گروه مدیریت بازرگانی، واحد تهران شمال، دانشگاه آزاد اسلامی، تهران، ایران.
3استادیار، گروه مدیریت بازرگانی، واحد قزوین، دانشگاه آزاد اسلامی، قزوین، ایران.
چکیده
هدف: مطالعات  متنوعی در حیطه هم‌آفرینی ارزش و پیشایندها و پیامدهای مرتبط با آن صورت گرفته که به دلیل تنوع نتایج و عدم وجود دسته‌بندی‌های مشخص از عوامل، ایجاد نگاهی کل‌نگرانه و جامع به این عوامل را به شدت پیچیده و غیرقابل دسترس نموده است.  از این رو نیاز است تا از طریق تجمیع نتایج برامده از پژوهش‌های معتبر، نگرش یکنواخت و یکپارچه‌ای نسبت به عوامل شکل دهنده به پیشایندها و پیامدهای هم‌آفرینی ارزش در محیط آنلاین ایجاد گردد. در این زمینه هدف مطالعه حاضر شناسایی پیشایندها و پیامدهای هم‌آفرینی ارزش در محیط‌های آنلاین با استفاده از رویکرد فراترکیب می‌باشد.
روش شناسی: در پژوهش حاضر به منظور استخراج مقالات معتبر داخلی و خارجی مبتنی بر رویکردی نظام مند، از روش فراترکیب و گام‌های هفت‌گانه معرفی شده توسط  ساندلوسکی و باروسو  (2007) استفاده شد. همچنین ابزار تحلیل داده‌های گرداوری شده نیز تحلیل مضمون در نرم افزار مکس کیودا بود.
یافته‌ها: نتایج منتج به شناسایی 34 مقاله نهایی (27 مقاله خارجی و 7 مقاله داخلی)  گردیده و تحلیل داده‌های گرداوری شده از این مقالات در نرم افزار مکس کیودا منتج به شناسایی 53 پیشایند اثرگذار در قالب  هفت مؤلفه و سه بعد کلی و 18 پیامد هم‌آفرینی ارزش در بخش‌های مختلف در قالب دو بعد گردید. به علاوه در این پژوهش 25 تعریف مجزا از مفهوم هم‌آفرینی ارزش از ادبیات پژوهش استخراج و ارائه گردید.
نتیجه‌گیری: بهبود وفاداری مشتری به عنوان شاخص با بیشترین فراوانی در میان پیامدها و تجربیات تعاملی پیشین مشتری با برند به عنوان شاخص با بیشترین فراوانی در میان پیشایندهای هم‌آفرینی ارزش شناسایی گردیدند. براساس نتایج حاصل شده، عوامل متنوع رابطه‌ای، ادراکی و تجربی به خوبی قادر به شکل‌دهی به زمینه‌های ایجاد هم‌آفرینی ارزش در محیط‌های آنلاین می‌باشند.
کلیدواژه‌ها
هم‌آفرینی ارزش؛ محیط آنلاین؛ پیشایندها؛ پیامدها؛ روش فرا ترکیب
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