Aaker, D. A. (1996). Building Strong Brand. New York: Free Press.

Aaker, D. A., & Shansby, J. G. (1982). Positioning your product. Business horizons, 25(3), 56-62. https://doi.org/10.1016/0007-6813(82)90130-6

Akaka, M. A., & Alden, D. L. (2010). Global brand positioning and perceptions: International advertising and global consumer culture. International Journal of Advertising, 29(1), 37–56. http://dx.doi.org/10.2501 / S0265048709201026

Akbari, M., Mehrali, M., SeyyedAmiri, N., Rezaei, N., & Pourjam, A. (2020). Corporate social responsibility, customer loyalty and brand positioning. Social Responsibility Journal, 16(5), 671-689. http://dx.doi.org/10.1108/SRJ-01-2019-0008

Alabdali, N. H. (2019). Factors affecting the application of the concept of green marketing: An empirical study in Saudi Food Industry Companies. International Journal of Business and Social Science, 10(6), 43-53. https://doi.org/‌10.30845/ijbss.v10n6p6

Alden, D. L., Steenkamp, J. B. E. M., & Batra, R. (1999). Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture. Journal of Marketing, 63(1), 75–87. https://www.researchgate.net/publication/315716793_Brand_Positioning_through_Advertising_in_Asia_North_America_and_Europe_The_Role_of_Global_Consumer_Culture

Alden, D. L., Steenkamp, J. B. E., & Batra, R. (2006). Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences. International Journal of Research in Marketing, 23(3), 227-239. http://dx.doi.org/10.1016/j.ijresmar.2006.01.010

Alpert, L., & Gatty, R. (1969). Product positioning by behavioral life-styles. Journal of marketing, 33(2), 65-69. http://dx.doi.org/10.1108/PRR-06-2019-0016  

Anne V. S., Jennifer M. E., & Kevin, C. C. (2021). Branding in Health Care. Journal of Plastic and Reconstructive Surgery, 150(3), 481-485. https://doi.org/‌10.1097/PRS.0000000000009387

Babalhawaeji, F., Zarei, A., Neshat, N., & Hariri, N. (2013). Maping of Knowledge and information science based on main and sub-main subject categorization. Studies in Library and Information Science, 6(13, Spring and Summer), 1-24. https://slis.scu.ac.ir/article_11303.html [In Persian].

Balabanis, G., & Diamantopoulos, A. (2008). Brand Origin Identification by Consumers: A Classification Perspective.  Journal of International Marketing, 16(1), 39–71. https://doi.org/10.1509/jimk.16.1.39

Batooli, Z., Nakhoda, M., Fahimifar, S., & Fahimnia, F. (2020). Subject Map of Game in libraries articles in the Scopus database. Scientometrics Research Journal, 6(1), 21-40. https://doi.org/10.22070/RSCI.2018.642 [In Persian].

Batra, R., Ramaswamy, V., Alden, D. L., Steenkamp, J. B. E., & Ramachander, S. (2014). Effects of brand local and nonlocal origin on consumer attitudes in developing countries. In Cultural psychology (pp. 83-96). Psychology Press. https://doi.org/‌10.1207/S15327663JCP0902_3

Blankson, C., & Kalafatis, S. P. (2004). The development and validation of a scale measuring consumer/customer-derived generic typology of positioning strategies. Journal of marketing management, 20(1-2), 5-43. http://dx.doi.org/10.1362/026725704773041113

Bródka, P., Skibicki, K., Kazienko, P., & Musiał, K. (2011). A degree centrality in multi-layered social network. In 2011 international conference on computational aspects of social networks (CASoN) (pp. 237-242). IEEE. https://doi.org/‌10.1109/CASON.2011.6085951

Chabowski, B. R., Samiee, S., & Hult, G. T. M. (2013). A bibliometric analysis of the global branding literature and a research agenda. Journal of International Business Studies, 44, 622-634. https://doi.org/‌10.2307/23434211

Cheong, F., & Corbitt, B. J. (2009). A social network analysis of the co-authorship network of the Pacific Asia Conference on Information Systems from 1993 to 2008 [Conference presentation]. PACIS 2009 Proceedings, 23.https://www.researchgate.net/publication/221229402_A_Social_Network_Analysis_of_the_Co-Authorship_Network_of_the_Pacific_Asia_Conference_on_Information_Systems_from_1993_to_2008

Crucitti, P., Latora, V., & Porta, S. (2006). Centrality measures in spatial networks of urban streets. Physical Review E, 73(3), 036125. https://doi.org/10.1103/PhysRevE.73.036125

Degenne, A., & Forsé, M. (1999). Introducing social networks. Sage. https://doi.org/10.4135/9781849209373

DiMingo, E. (1988). The fine art of positioning. The journal of business strategy, 9(2), 34. https://www.proquest.com/docview/1295133202? sourcetype=Scholarly%20Journals

Erdem, T., Swait, J., & Valenzuela, A. (2006). Brands as signals: A cross-country validation study. Journal of marketing, 70(1), 34-49.‌ https://doi.org/ 10.1509/jmkg.70.1.034.qxd

Estrada, E., & Rodriguez-Velazquez, J. A. (2005). Subgraph centrality in complex networks. Physical Review E, 71(5), 056103. https://doi.org/10.1103/PhysRevE.71.056103

Faust, K. (2006). Comparing social networks: size, density, and local structure. Advances in Methodology and Statistics, 3(2), 185-216. http://dx.doi.org/10.51936/sdbv3216 https://www.researchgate.net/publication/228623438_Comparing_Social_Networks_Size_Density_and_Local_Structure

Fischer, M., Vo¨lckner, F., & Sattler, H. (2010). How important are brands? A cross-category, cross-country study. Journal of Marketing Research, 47(5), 823–839. https://www.researchgate.net/publication/259839231_How_Important_Are_Brands_A_Cross-Category_Cross-Country_Study

Frank, O. (2002). Using Centrality Modeling in Network Surveys. Social networks 24(4):385-94. https://doi.org/‌10.1016/S0378-8733(02)00014-X

Franks, D. W., Noble, J., Kaufmann, P., & Stagl, S. (2008). Extremism propagation in social networks with hubs. Adaptive Behavior, 16(4), 264-274. https://psycnet.apa.org/record/2008-12350-003   https://journals.sagepub.com/doi/10.1177/1059712308090536

Guns, R., Liu, Y. X., & Mahbuba, D. (2011). Q-measures and betweenness centrality in a collaboration network: a case study of the field of informetrics. Scientometrics, 87(1), 133-147. https://doi.org/‌10.1007/s11192-010-0332-3

Hooley, G.J. & Saunders, J. (1993). Competitive Positioning: The Key to Market Success, Prentice-Hall, London.

Iversen, N. M., & Hem, L. E. (2011). Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norway. International Marketing Review, 28(4), 365-411. http://dx.doi.org/10.1108/02651331111149949‌ 

Jain, A. K., Murty, M. N., & Flynn, P. J. (1999). Data clustering: a review. ACM computing surveys (CSUR), 31(3), 264-323. https://dl.acm.org/doi/10.1145/331499.331504

Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing science, 25(6), 740-759. https://doi.org/‌10.1287/mksc.1050.0153

Klein, J. G., Ettenson, R., & Morris, M. D. (1998). The Animosity Model of Foreign Product Purchase: An Empirical Test in the People’s Republic of China. Journal of Marketing, 62(1), 89–100. https://doi.org/10.1177/002224299806200108

Kliestikova, J., & Kovacova, M. (2020). Bibliometric Overview of Trends in Contemporary Brand Management [Conference presentation]. In SHS Web of Conferences (Vol. 74, p. 01012). EDP Sciences. https://doi.org/10.1051/shsconf/20207401012 ‌

Kohler, H. P., Behrman, J. R., & Watkins, S. C. (2001). The density of social networks and fertility decisions: Evidence from South Nyanza District, Kenya. Demography, 38(1), 43-58. https://doi.org/‌10.1353/dem.2001.0005

Kotler, P. (2003). Marketing Management, 11th ed. Prentice-Hall, Englewood Cliffs, NJ.

Lane, J. (2010). Let's make science metrics more scientific. Nature, 464(7288), 488-489. https://www.nature.com/articles/464488a  

Leclerc, F., Schmitt, B. H., & Dubé, L. (1994). Foreign Branding and Its Effects on Product Perceptions and Attitudes. Journal of Marketing Research, 31(2), 263–270. https://www.jstor.org/stable/3152198? origin=crossref

Mahmoudi, L., Davoudi, S. A., Sadeghi, T., Kafashpour, A., & Yousefzadeh, F. (2012). Strategic positioning of Saderat Bank brand from the point of view of legal customers - South Khorasan production units. Journal of Marketing Management of University of Science and Research. Tehran, No. 19 (68-91). https://journals.srbiau.ac.ir/article_1005_25f067779976decd0e2a7d7f5df461a7.pdf [In Persian].

Makkizadeh, F., & Ebrahimi, V. (2018). Scientific Mapping of Risk Management Field in ISC. Emergency Management, 6(2), 105-117. Scientific Mapping of Risk Management Field in ISC (joem.ir) [In Persian].

Matear, S., Gray, B. J., & Garrett, T. (2004). Market orientation, brand investment, new service development, market position and performance for service organisations. International Journal of Service Industry Management, 15(3), 284-301. http://dx.doi.org/10.1108/09564230410540944‌ 

Miguel, S., Chinchilla-Rodríguez, Z., González, C. M., & Moya Anegón, F. d. (2012). Analysis and visualization of the dynamics of research groups in terms of projects and co-authored publications: A case study of library and information science in Argentina. information Research, 17(3). http://eprints.rclis.org/17694/1/information-research_analysis_visualization_dynamics_research_groups.pdf

Morrison, A. M. (2019). Marketing and managing tourism destinations. 2^nd ed. Routledge. https://www.routledge.com/Marketing-and-Managing-Tourism-Destinations/Morrison/p/book/9781315178929

Nazarboland, N., Rahmani, R., Rahmani, M., & Erfan manesh, M. (2018). Visualization and Analysis of Word Co-occurrence Network of the Theses in the Department of Consulting of Shahid Beheshti University. Scientometrics Research Journal, 4(7), 179-193. https://doi.org/10.22070/rsci.2018.613 [In Persian].

Neff, M., & Corley, E. (2009). 35 years and 160,000 articles: A bibliometric exploration of the evolution of ecology. Scientometrics, 80(3), 657-682. https://link.springer.com/article/10.1007/s11192-008-2099-3

Newman, M. E. (2005). A measure of betweenness centrality based on random walks. Social networks, 27(1), 39-54. https://doi.org/10.1016/j.socnet.2004.11.009

Norouzian Amiri, S. M., Khalkhali, A. & Shakibaei, Z. (2019). Creating a knowledge map for wisdom research. Scientometrics Research Journal, 5(9), 117-138. https://doi.org/10.22070/rsci.2018.757 [In Persian].

Okazaki, S., Mueller, B., & Taylor, C. R. (2010). Global consumer culture positioning: Testing perceptions of soft-sell and hardsell advertising appeals between US and Japanese consumers. Journal of International Marketing, 18(2), 20–34.   https://doi.org/10.1509/jimk.18.2.20

Olsen, L. E., Meling Samuelsen, B., Pappas, I., & Warlop, L. (2022). Broad vs narrow brand positioning: effects on competitive brand performance. European Journal of Marketing, 56(3), 799-816. Broad vs narrow brand positioning: effects on competitive brand performance | Emerald Insight 

Omran, M. G., Engelbrecht, A. P., & Salman, A. (2007). An overview of clustering methods. Intelligent Data Analysis, 11(6), 583-605. https://doi.org/‌10.3233/IDA-2007-11602

Opsahl, T., Agneessens, F., & Skvoretz, J. (2010). Node centrality in weighted networks: Generalizing degree and shortest paths. Social networks, 32(3), 245-251. https://doi.org/10.1016/j.socnet.2010.03.006  

Porter, M. E. (1980). Industry structure and competitive strategy: Keys to profitability. Financial analysts journal, 36(4), 30-41. https://doi.org/‌10.2469/faj.v36.n4.30

Edelstein, H. A. (1998). Introduction to data mining and knowledge discovery. 3^rd ed. Potomac Two Crows Corporation. http://www.twocrows.com/intro-dm.pdf

 

Ries, A. & Trout, J. (1969). Positioning is a game people play in today’s me-too market place. Industrial Marketing, 54 (6), pp. 51-55.

Ries, A. & Trout, J. (1986). Positioning: The battle for your mind, 1st ed., New York: Warner Books.

Samiee, S., Shimp, T. A., & Sharma, S. (2005). Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations. Journal of international Business studies, 36, 379-397. http://dx.doi.org/10.1057/palgrave.jibs.8400145

Saqib, N. (2020). Positioning–a literature review. PSU Research Review, 5(2), 141-169. http://dx.doi.org/10.1108/PRR-06-2019-0016

Saqib, N. (2023). Typologies and taxonomies of positioning strategies: a systematic literature review. Journal of Management History. https://www.doi.org/10.1108/JMH-10-2022-0055

Schuiling, I., & Kapferer, J. N. (2004). Executive insights: real differences between local and international brands: strategic implications for international marketers. Journal of international marketing, 12(4), 97-112. https://www.doi.org/10.1509/jimk.12.4.97.53217

Sciasci, V., Garcia, S. F. A., & Galli, L. C. D. L. A. (2012). Positioning for global brands: A bibliometric study of scientific production in the area. REMark – Revista Brasileira de Marketing, 11(2), 67–93. https://www.oasisbr.ibict.br/vufind/Record/RBM-1_53186ffc90136b1cb4dbbd6266c92c72

Scott, J., & Carrington, P. J. (2011). The SAGE handbook of social network analysis. SAGE. https://doi.org/10.4135/9781446294413

Shimp, T. A., & Sharma, S. (1987). Consumer ethnocentrism: Construction and validation of the CETSCALE. Journal of marketing research, 24(3), 280-289. https://www.doi.org/10.1177/002224378702400304

Sohrabi, J. & Abdi, J. (2021). The effect of brand positioning on customer performance in private banks in Ilam [Conference presentation]. The first national conference on management, psychology and behavioral sciences, Tehran. [In Persian].

Steenkamp, J. B. E., & De Jong, M. G. (2010). A global investigation into the constellation of consumer attitudes toward global and local products. Journal of Marketing, 74(6), 18-40. https://www.doi.org/10.1509/jmkg.74.6.18

 Sung, K. K., Tao, C. W. W., & Slevitch, L. (2020). Restaurant chain’s corporate social responsibility messages on social networking sites: The role of social distance. International Journal of Hospitality Management, 85, 102429. https://doi.org/10.1016/j.ijhm.2019.102429

Taati, R., Ebrahimi, A., Saeednia, H., Alipourdarvishi, Z., & Taleghani, M. (2023). Present and Test the Corporate Social Responsibility Model in the Field of Green Marketing with Emphasis on Brand Affiliation from the Perspective of Organic Products' Consumers. International Journal of Agricultural Management and Development (IJAMAD), 12(4), 1-15. https://doi.org/‌10.22004/ag.econ.335214 

Taecharungroj, V. (2023). Experiential brand positioning: Developing positioning strategies for beach destinations using online reviews. Journal of Vacation Marketing, 29(3), 313-330. https://doi.org/10.1177/13567667221095588

Talafidariani, M., Heydari, A., & Haji Heydari, N. (2020). Application of co-occurrence analysis in exploring the Shared semantic territory between two theoretical view. a study of dynamic capabilities and ambiguity. Iranian Journal of Information Management, 5(2), 197-219. https://doi.org/‌10.22034/AIMJ.2020.11353 [In Persian].

Taylor, C. R. (2010). Editorial: Toward stronger theory development in international advertising research. International Journal of Advertising, 29(1), 9–14. https://www.doi.org/10.2501 / S0265048709201002

Urde, M., & Koch, C. (2014). Market and brand-oriented schools of positioning. Journal of Product & Brand Management, 23(7), 478-490. https://www.doi.org/10.1108/JPBM-11-2013-0445

Van-Eck, N., & Waltman, L. (2010). Software survey: VOSviewer, a computer program for bibliometric mapping. scientometrics, 84(2), 523-538. https://doi.org/10.1007/s11192-009-0146-3

Wang, C. L., & He, J. (2023). Guest editorial: Global branding management in a rapidly changing environment. International Marketing Review, 40(1), 1-3. https://doi.org/10.1108/IMR-02-2023-391

Wason, H., & Charlton, N. (2015). How positioning strategies affect co-branding outcomes. Cogent Business & Management, 2(1), 1092192. https://doi.org/10.1080/23311975.2015.1092192

Zhang, D., Mishra, S., Brynjolfsson, E., Etchemendy, J., Ganguli, D., Grosz, B., Lyons, T.,  Manyika, J.,  Niebles, J. C., Sellitto, M., Shoham, Y., Clark, J., & Perrault, R. (2021). The Artificial Intelligence Index 2021 Annual report. Sirini Raju Center for IT and the Networked Economy (SRITNE). https://doi.org/10.48550/arXiv.2103.06312

Zhiwei, L. (2021). Research on brand Positioning Validity in Xiaomi enterprise Management [Conference presentation]. In E3S Web of Conferences (Vol. 253, p. 03060). EDP Sciences. https://doi.org/10.1051/e3sconf/202125303060

Zhou, L., Yang, Z., & Hui, M. K. (2010). Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications. Journal of the Academy of Marketing Science, 38, 202-218. https://doi.org/10.1007/s11747-009-0153-1

 

 

 

‌