20. رجبی پور میبدی، علیرضا، استانستی، صدف رخیده؛ محمدرضا احمد خمش آیا(1399) تحقیقات نوین بازاریابی، دوره 10، شماره 3، پاییز 1399، ، صفحه 21-40.
21. فروغ‌الصباح، سمانه شجاع‌نوری، ‌سادات سدیدپور (1394) فرا تحلیل با تاکید بر ضرورت راهنمایی برای اندازه‌های اثر: قدرت آمار فرا تحلیل و تفسیر نتایج تحقیقات.
22. نوغانی، محسن (1396) فرا تحلیل: (مبانی و کاربردها) همراه با کاربرد نرم‌‌افزار CMA2دانشگاه مشهد
23. رجب زاده قطری، علی (1393) درآمدی بر پژوهش علم طراحی و فرا تحلیل/ تالیف علی رجب‌زاده‌قطری، ساناز نیک‌قدم‌حجتی، مرضیه فریدی‌ماسوله.
24. آزاده فاطمی فر، آزادناصر، نعامی، عبدالله، فاطمی، عادل(1399) طراحی مدل هویت برند مبتنی بر مفهوم دی ان ای برند در دانشگاه‌های غیر دولتی، رساله دکتری، دانشگاه آزاد اسلامی، واحددتهران جنوب
25. Sandro Cosconati†, Luciana Marinelli†, Roberta Trotta‡, Ada Virno‡, Luciano Mayol‡, Ettore Novellino†, Arthur J. Olson§, and Antonio Randazzo*(2017) Tandem Application of Virtual Screening and NMR Experiments in the Discovery of Brand New DNA Quadruplex Groove Binders, ACS Publications research.
26. Daniel G. MuntingaEdith SmitMarjolein Moorman(2020) Social Media DNA: How Brand Characteristics Shape COBRAs, Advances in Advertising Research (Vol. III) pp 121-135
27. Daniel Raposo. (2020) From Identity Into Brand Visual Identity: Finding and Defining the Intangible Brand DNA, https: //www. igi-global. com/chapter/from-identity-into-brand-visual-identity/258704
28. Billy Surya Atmajaa,&, Andy Susilo Lukito Budib(2015) The Effect of Brand DNA on the Interactive Marketing: Perspective of Junior Lecturers from the Faculty of Economics of a Catholic University, Procedia - Social and Behavioral Sciences 224 (2016) 459 – 466
29. Anissa, R. N. , & Lukito Budi, A. S. (2014). Bedah Brand DNA melalui persepsi mahasiswanya. Paper presented at Konferensi Nasional Riset Manajemen VIII, Den Pasar 10-12 October.
30. Rankin, B. (2009). Managing the brand: Why your firm’s identity is more important than ever in difficult times. Accountancy Ireland, 41, 46-47. Science Daily. (n. d. ). DNA. Available at http: //www. sciencedaily. com/articles/d/dna. htm, retrieved on 2 May 2013
31. Beggs, J. M. , Bantham, J. H. , & Taylor, S. (2008). Distinguishing factors influencing college students’ choice of major. College Student Journal, 42, 381-394
32. com/ceo/brand-dna-the-heart-of-your-business/
33. Jack Telford(2019) 7 Essential Elements to a Brand DNA Piece. https: //www. stateofdigital. com/7-essential-elements-brand-dna-piece/
34. https: //www. lanouve. com/en/about-lanouve/the-brand-dna
35. RuixiaChen,ZhiminZhou,GeZhanNanZhou,(2020) The impact of destination brand authenticity and destination brand self-congruence on tourist loyalty: The mediating role of destination brand engagement, Journal of Destination Marketing & Management,Volume 15, March 2020, 100402
36. JanoJiménez-arretoNatalia, RubioSaraCampo (2020) Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms, Tourism Management. Volume 77, April 2020, 104022
37. Julie Guidry Moulard, Randle D. Raggio & Judith Anne Garretson Folse(2020) Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity, Journal of the Academy of Marketing Science
38. Chaohua Huang & Rui Guo(2020) The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric, Journal of Brand Management
39. Consumption Authenticity in the Accommodations Industry: The Keys to Brand Love and Brand Loyalty for Hotels and Airbnb,Makarand Mody, Lydia Hanks. Journal of Travel Research.
40. Michela Mingione(2020) Uncovering the sources of brand authenticity in the digital era: evidence from an Italian winery. https: //ojs. sijm. it/index. php/sinergie/article.
41. Matthewsa,MeikeEilertbLes,CarlsoncJim Gentry (2020) When and how frontline service employee authenticity influences purchase intentions, Journal of Business Research,Volume 114, June 2020, Pages 111-123

Jiang Zhiqing, Nagasawa Shin’ya(2020) A conceptual framework on the influence of authenticity and rarity on luxury brand value, https: //www. cairn. info/revue-marche-et-organisations-2020-1-page-123.